Strategic Planning for Nonprofits, Public Institutions, and Purpose-Driven Organizations.
With decades of experience in nonprofit leadership, economic development, and strategic planning, at Luminosa, we help purpose-driven organizations clarify their mission, align their stakeholders, and chart a path toward bold, measurable impact.
OUR PHILOSOPHY
Strategic planning should illuminate, not overwhelm. We believe in empowering leadership teams to own their direction, energize their mission, and activate plans that are both visionary and achievable.
What We Do
Mission, Vision & Values Alignment
Define a compelling vision and mission that guides your organization toward its purpose.
SWOT Analysis & Environmental Scans
Assess your strengths, weaknesses, opportunities, and threats to build a solid foundation for strategy.
Stakeholder Engagement and Market Research
Leverage industry insights to identify trends, customer needs, and competitive advantages.
Goal Setting & KPI Development
We set clear, measurable goals that align with your strategic objectives.
Implementation Roadmaps
We create detailed plans to execute your strategy with clear milestones and timelines.
Ongoing Strategic Advising, Support & Review
Adapting and changing as conditions change, we ensure your strategy remains relevant and sustainable and provide facilitated planning sessions along the way.
Results-Driven Strategy, Not Just Planning
We guide you from vision to execution. Our work goes beyond paper—we facilitate engagement, align stakeholders, build practical roadmaps, and offer continued support to ensure your plan comes to life.
Deep Nonprofit & Economic Development Experience
We’ve sat on every side of the table—leading nonprofits, supporting foundations, and guiding regional initiatives. We know how to build strategies that resonate with boards, funders, and communities alike.
Experts in Execution
We don’t just develop a plan and leave you with a binder. We stay engaged beyond the planning sessions, supporting implementation and aligning internal teams around the strategy we co-create.
Bilingual, Culturally Fluent Team
Our consultants have worked extensively across Hispanic communities in Florida and beyond. We’re equipped to conduct stakeholder interviews and community engagement in both English and Spanish, ensuring authentic and inclusive participation.
"We don’t just understand the Hispanic business community—we’ve helped shape it."
Our Team
Luminosa is a collective of seasoned consultants with decades of experience leading nonprofits, guiding public initiatives, and shaping community development.
Rosalina Maltby
Principal
A visionary leader with over 20 years in nonprofit leadership and economic development, Rosalina (“Rosie”) specializes in helping organizations achieve clarity, alignment, and measurable success. She has led strategic initiatives for top regional organizations and has successfully led and facilitated the development of key strategic and business plans for numerous clients, positioning them for long-term success.
Ronald F. Piccolo
Strategic Consultant
An award-winning educator and strategic thought leader, Dr. Piccolo brings academic rigor and real-world experience to strategic planning. With a background in leadership development and consulting for major institutions, he helps clients turn big visions into bold, actionable plans.
Linda Landman Gonzalez
Strategic Consultant
With an illustrious career in corporate social responsibility and public affairs, Linda brings unmatched insight into community partnerships, leadership development, and board strategy. Known for her civic leadership and commitment to equity, she is a powerful guide for mission-driven growth.